Don’t you find it strange that no US OEM is working with them on this ? Doesn’t sound very promising …
I also like their technical approach, but their GTM (go to market) strategy is very poor.
Here is an infographic of Mobileye's partnerships so far. This is not counting the secret "premium German automaker" that they teased at CES.
We see that VW, Ford and Zeekr are the only ones working with Mobileye on ADAS. There are other companies that I've never heard of that are working with Mobileye to deploy robotaxis or autonomous delivery vehicles.
We can also see that VW and Ford are only working with Mobileye on REM enhanced ADAS, not SuperVision. Not sure why VW and Ford are not jumping on board with SuperVision. Personally, I think VW and Ford would be smart to get on board with SuperVision especially now that they dumped Argo. Furthermore, Ford's Blue Cruise sucks so they could definitely use a better ADAS. Without Argo to give them a path to L4 and with their own ADAS lagging behind, I would think partnering with Mobileye for SuperVision and later Chauffeur would be the smart move. Maybe we will hear something from them about SuperVision at some point?
I am frustrated that Mobileye does not seem to care about bringing SuperVision to the US market any time soon. I get that they are an Israeli company so geographically, they are closer to Europe and Asia. That might explain their deployment strategy so far (SuperVision on Zeekr's in China, robotaxis in Tel Aviv and Munich), But the US is a big market so it seems odd to ignore it. And Mobileye is touting SuperVision as the most advanced ADAS ever and yet they appear to be slow at actually deploying it. So I concede their go-to-market strategy seems poor.
One explanation could be that the big name automakers already have their own systems. For example, Tesla, Ford, GM, Volvo, Nissan, Toyota, Mercedes all have their own L2 systems. I can't really think of any big name automakers in the US that would still be looking for a L2 system. Now, I personally think their L2 is not as capable as what Mobileye is offering but perhaps they don't want to lose years of development for a system that is as of yet unproven like SuperVision. I can't imagine say GM giving up Super Cruise that is already deployed on a lot of cars, and the upcoming Ultra Cruise they are working on, to deploy a brand new largely untested system. So, it is possible that they are waiting for Mobileye to prove SuperVision is good enough before they give up their systems to go with Mobileye.
If Mobileye has a weakness, I think it is their dependence on automakers to get their tech out there. They could have the best AV tech in the world but if OEMs, for whatever reason (could be business reasons that have nothing to do with the tech itself), refuse to buy Mobileye's tech, then their business model fails. So Mobileye has to convince automakers to trust their tech or they can't deploy anything. It might explain why Mobileye emphasizes their validation, "true redundancy", and safety approach because they need to convince automakers that the risk of putting Mobileye AV tech on their cars is acceptable. I could see OEMs asking the legit question "if our cars crash while on SuperVision, are we going to get sued or you?" Maybe that is why Shashua acknowledged the liability risks if there is a reproducible error that causes an accident and emphasized that Mobileye is committed to zero reproducible errors.