They know. It was Elon's genius idea that they could implement Body Side Monitoring using just parking sensors - he was wrong. His latest on this in the spirit "I will do it cheaper and better" is trying to do it using cameras in AP2. Sadly, it's been months since the AP2 release, but not camera based BSM. If and when they get there, it will likely work better than just parking sensors, but will likely still won't be as good as the other guys' radar based solution, especially in the dark, but hey, Tesla has to be different. I saw a schematic somewhere on the net once and the mirror wiring had a connection for BSM warning, but Elon probably thought that was too mainstream and therefore not in Tesla spirit, so it never made production. They even got rid of a rain sensor on AP2 cars because they thought they could do it differently, and so every AP2 car since day 1 has been driving without this feature.