I can see both sides to this story. Tesla's approach is definitely different than a traditional dealership, we all know that.
They want to make a set of rules that puts pressure on people to complete the order process, and they don't provide any wiggle room. To their credit - they need to move cars and if everyone placed a deposit but didn't complete their order it would break the system.
On the flipside, any customer that lets this happen is definitely going to have a bad experience and not want to order from them again. Tesla can't just burn through customers like this.
The thing is... what else should Tesla have done?
@Surfer is the one that cancelled the order, losing the $250. What Tesla did was to no longer reserve the discounted price after a 3 day period without communication (which is outlined in the order agreement).
Tesla doesn't want to hire 50k employees to hound customers and close sales. The rules are meant to do that by putting pressure to complete the sale and take delivery.
In no way will I ever believe that this was a ploy - that they're intentionally bumping all prices up after not hearing from a customer for 3 days. What actually happened was supply and demand... the price of this car went up but would have still been sold at the originally agreed upon price had the buyer not stopped communicating for 3 days.
Perhaps Tesla should do a better job of informing customers of the "3 days without communication" consequence... like not just in the fine print, but show it somewhere during the order process... as well as a reminder email and txt, e.g. "
We haven't heard from you in 2 days. Lack of communication for 3 days will forfeit the vehicle on order at the currently agreed upon price." Or something to that effect.
Ultimately though, these gripes are heavily combated by many, many posters whose experiences with Tesla sales are 1000% better than a traditional dealership. I'm in that camp. Just get back to them and complete the sale. It's not hard, and sure beats spending 5 hours at a dealership defending against high pressure tactics.