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Does this imply an average site size of 8 chargers per site?IKEA U.S. and Electrify America announce collaboration for ultra-fast public and fleet charging at over 25 IKEA retail locations
In total, there will be more than 200 individual ultra-fast chargers
Seems like it, which would be in line with EA's typical larger sites.Does this imply an average site size of 8 chargers per site?
That certainly seems to be the case. However, the press release says, "over 25 IKEA retail locations", along with, "more than 200 individual ultra-fast chargers" while the next paragraph states, "to provide more than 225 individual chargers across the sites". Appears like they haven't really pinned down the number of stores or the number of stations per site.Does this imply an average site size of 8 chargers per site?
It does seem like it. But from a recent permit for a Tesla Supercharger site is seems like the EA install at the Portland Ikea is only going to be 6 stalls:Does this imply an average site size of 8 chargers per site?
Yeah, just seems weird to have a large site at an IKEA. Not that I don't think large sites (>=8 stalls) are the proper long term site size...Seems like it, which would be in line with EA's typical larger sites.
I think it's less about "this is a thing that IKEA customers can use while they're here" and more like "a lot of people might stop to charge on a road-trip, and some might come in to buy some meatballs, and then think maybe they want to pick up a bookcase or something next week when they're home so we sell to people who otherwise might not have wanted a new bookcase or bedframe". I certainly have more WalMarts on my mental geography and have seen more of what they have on sale popping in to use their bathroom and buy a soda since they started hosting EA stations than I ever did beforehand. IKEA has big enough power demand and existing parking lots they can more easily spare space for larger charging stations, unlike...say, a Starbucks. It's possible these stations might even, like some other EA stations do, incorporate low-power L2 stalls as well.Yeah, just seems weird to have a large site at an IKEA. Not that I don't think large sites (>=8 stalls) are the proper long term site size...
Also weird that an IKEA visit is usually pretty lengthy. It takes me well over 30 minutes just to find my way out of the maze!
It's kind of like IKEA execs are seeking to embrace EV charging (GREAT!) So without doing any research on what might be an appropriate number and type of charging stations, they just go out and seek out another big corporate partner who convinces them that they need to put in 8 350kW stations at each site.
And the thing is IKEA does have a history with offering EV charging, at least in Europe. So you would think they would have some decent intel on this.
Not that I'm complaining about more charging stations...if IKEA wants to subsidize them and turn over some of their parking lot real estate for them, more power to them...but it seems for the clientele that IKEA would want to attract, offering 20+ L2 stations for local users and a few 50-100kW class DCFC stations for those that had to travel to get to the store would have been a more appropriate configuration.
Still seems strange to me, because while they may want to attract travelers to their stores, I think they'd also want them to stick around for more than 30 minutes too...it would stink for them if their charging customers got a notification that idle fees were commencing and they suddenly had to up and leave the store to move their vehicle. I bet a good number of them would not bother finding their way back into the store to pick up where they left off.I think it's less about "this is a thing that IKEA customers can use while they're here" and more like "a lot of people might stop to charge on a road-trip, and some might come in to buy some meatballs, and then think maybe they want to pick up a bookcase or something next week when they're home so we sell to people who otherwise might not have wanted a new bookcase or bedframe". I certainly have more WalMarts on my mental geography and have seen more of what they have on sale popping in to use their bathroom and buy a soda since they started hosting EA stations than I ever did beforehand. IKEA has big enough power demand and existing parking lots they can more easily spare space for larger charging stations, unlike...say, a Starbucks. It's possible these stations might even, like some other EA stations do, incorporate low-power L2 stalls as well.
Yeah, just seems weird to have a large site at an IKEA. Not that I don't think large sites (>=8 stalls) are the proper long term site size...
Also weird that an IKEA visit is usually pretty lengthy. It takes me well over 30 minutes just to find my way out of the maze!
It's kind of like IKEA execs are seeking to embrace EV charging (GREAT!) So without doing any research on what might be an appropriate number and type of charging stations, they just go out and seek out another big corporate partner who convinces them that they need to put in 8 350kW stations at each site.
And the thing is IKEA does have a history with offering EV charging, at least in Europe. So you would think they would have some decent intel on this.
Not that I'm complaining about more charging stations...if IKEA wants to subsidize them and turn over some of their parking lot real estate for them, more power to them...but it seems for the clientele that IKEA would want to attract, offering 20+ L2 stations for local users and a few 50-100kW class DCFC stations for those that had to travel to get to the store would have been a more appropriate configuration.
I think it's less about "this is a thing that IKEA customers can use while they're here" and more like "a lot of people might stop to charge on a road-trip, and some might come in to buy some meatballs, and then think maybe they want to pick up a bookcase or something next week when they're home so we sell to people who otherwise might not have wanted a new bookcase or bedframe". I certainly have more WalMarts on my mental geography and have seen more of what they have on sale popping in to use their bathroom and buy a soda since they started hosting EA stations than I ever did beforehand. IKEA has big enough power demand and existing parking lots they can more easily spare space for larger charging stations, unlike...say, a Starbucks. It's possible these stations might even, like some other EA stations do, incorporate low-power L2 stalls as well.
The last time I checked, EA was using Black & Veatch for their western US installations and Tesla has long used them as well for Supercharger installations. This is hardly the first joint buildout effort.View attachment 839743
While Tesla is putting 16 stalls right next to it.
I do wonder if this might mean that Tesla and EA are partnering with Ikea to install both in most locations. (Sharing the cost of the electrical infrastructure?)
Still seems strange to me, because while they may want to attract travelers to their stores, I think they'd also want them to stick around for more than 30 minutes too...it would stink for them if their charging customers got a notification that idle fees were commencing and they suddenly had to up and leave the store to move their vehicle. I bet a good number of them would not bother finding their way back into the store to pick up where they left off.
If they're using them for their own delivery fleet, but also for effectively free advertising to road-tripping customers, then it definitely helps it make even more sense: they want delivery vehicles in and out. And IKEA does have food in their stores, which might work within a 30 minute window:The press release mentions IKEA's "EV delivery fleet".
In other words, IKEA's own delivery vehicles will be charging at these locations.
IKEA has big plans for its restaurants and food selection in the United States, where Swedish staples like meatballs with lingonberry sauce are served cafeteria-style.
According to the Washington Post, the furniture company’s decision to focus on its culinary offerings stems from a notable increase in traffic to its restaurants compared to the actual furniture sections. In other words, Americans are now visiting IKEA just for the food, and IKEA is just fine with that.
To capitalize on the trend, the company will implement restaurant makeovers in all 41 of its U.S. restaurants, upgrading the relatively minimal setup to feature three zones for guests. One area will be outfitted with high tables and barstools for quick meals, and another zone will be designed for families, with activities for young children and tables for their parents to eat nearby. A third zone will be called “Fika,” the Swedish word for a coffee break, and will emulate a cozy coffee shop.
If IKEA were smart, they’d drop the KW rate to 50kw instead of 150-350. That way people will have to spend a little more than half hour to fast charge (hour to two hours). By dropping the rate, they can have more charging stalls too! Which is preferred- six 150-350’s or 18 50KW stalls? If i’m doing stuff at an IKEA, I’d choose the latter with the higher chance there’ll be a stall open for me to park at.I think they'd also want them to stick around for more than 30 minutes too...it would stink for them if their charging customers got a notification that idle fees were commencing and they suddenly had to up and leave the store to move their vehicle.
I don't know. IKEA is not like a Walmart, where a random road tripper can stop and pick up a few items... I would think most people that go to IKEA, actually plan to go to IKEA becuase they need something specific. If that is the case, it would make more sense to just install a boatload of L2 chargers, instead of a gimped L3 charger... You're just going to piss people off with a gimped L3 charger, particularly the ones that are just driving thru.If IKEA were smart, they’d drop the KW rate to 50kw instead of 150-350. That way people will have to spend a little more than half hour to fast charge (hour to two hours). By dropping the rate, they can have more charging stalls too! Which is preferred- six 150-350’s or 18 50KW stalls? If i’m doing stuff at an IKEA, I’d choose the latter with the higher chance there’ll be a stall open for me to park at.
I love IKEA Food Court.If they're using them for their own delivery fleet, but also for effectively free advertising to road-tripping customers, then it definitely helps it make even more sense: they want delivery vehicles in and out. And IKEA does have food in their stores, which might work within a 30 minute window:
Swedish Food & Drinks
This is a slightly older article from 2016, but suggestive of IKEA having at least some strategy of liking to have customers coming by and in the door so you remember they exist between times you need to refurnish a whole room or whatever:
IKEA Is Making Its Food and Restaurants a Central Part of Its Business