bonnie
I play a nice person on twitter.
That's how it worked for the first cars last time - I picked options talking to someone on the phone. Since it was a Signature, it was fully loaded, so pricing wasn't an issue. Really just had to pick color and interior choices. After the first couple, the Design Studio was opened to a small number of early reservation holders ... and then finally to everyone.Read above... Bonnie speculates that selected people could have "received a special call" ahead of time.
(And no, nobody called me... )
I'm sure some employees have early access to the Design Studio.