To be clear, the article is padded by other stuff before it gets to the actual meat, which is the [Toyota] engineer saying that it's better to plug in.
But really, that's never been the problem. The problem is cost and capability of plug-ins. The cheapest plug-in in the USA The cheapest ICEV is about $12k. The cheapest HEV is $20k. The cheapest PEV is $28k (choose between short range BEV or limited PHEV).
Plug-ins are expensive and slow to refuel. Until they're cheap and quick to refuel alternative lines of research will continue, especially when that research would have applications broader than transportation.
With respect, I'm not sure it's about that anymore.
I mean, yes, once upon a time, battery technology and fuel-cell technology leap-frogged each other to see who could be the leading (and at the time, always irrelevant) 'successor to ICE'. But, we've now finally gotten to the point where replacing ICE can actually be a
reality over the next 20 years or so. And, as it turns out, battery EVs look like they're the ones that are going get to to do it.
'Problems remain', as they say, but they're being resolved. Next-gen Tesla and VW superchargers should 'fill up' even longer-range EVs in 15 minutes or less. The cost of batteries continues to fall... many analysts predict full EV cost-parity with ICE vehicles by 2025 as a result. After that, EVs actually become cheaper, due to their greater simplicity/fewer parts.
So, whatever time-window FCVs have left to jump in and 'fight EVs for the future' is closing fast. Which may be part of why FCVs are having a hard time attracting investment (beyond their already existent core believers), and building any momentum.
So if it's not really about the battery tech vs fuel-cell tech battle anymore (since EVs seem to have that won or mostly won at the right time in history to replace ICEs), what IS it about? I'd say it's more about Toyota's now-disrupted business plan for the next 30 years, and their fervent desire to salvage it.
If you read the company's various statements over the years (and I think they even have official 'roadmaps' laid out too, all the way to 2050), Toyota has fervently believed for many years now that the future in automotive transport was going to be hybrids (which they have a technical/expertise advantage in) for the short-to-medium term, and FCVs (which they have a technical/expertise advantage in) for the long-term.
IOW, they 'saw the future', and then wisely skated to where the puck was going to be. Only, the puck never showed up. EVs (and the market) stole it. Who could've seen Tesla coming? Who could've seen handheld gadgets becoming so popular that the thing that powered them (Li-ion batteries) would attract so much investment and would improve so much?
Further distorting things, the Japanese government is putting a great many incentives behind FCVs. So, instead of doing what most businesses would do when the market and circumstances throw you a curve ball, which is to belatedly change and adapt, Toyota is doubly-incentivized to continue to fight for a lost cause, i.e. FCVs in passenger cars and Toyota's grand plan to dominate automotive tech for the next 30 years.
They are still hedging their bets by now finally getting into EVs in a significant way, but you can tell their heart really isn't in it yet. They have a lot of top execs with a history of saying disparaging things about EVs. Some of those guys probably have to go before Toyota does a true about-face.
So, we'll see. But I think for passenger cars, the bell has already tolled for FCVs. Large trucks and busses may possibly be a different story (hydrogen FCVs lack of infrastructure hurts it less there)... but even there, it's likely that batteries will eventually be cheap and fast-charging enough to take the market away from fuel cell-tech.
Mass energy storage (for utilities using renewables) will be yet another market, and once a utility invests in an expensive major resource/capability such as storage, it isn't exactly going to just rip it out and replace it with alternate tech, it's going to continue to use what it built until it wears out and/or becomes so very technically inferior that it makes obvious financial sense to get rid of it. So if fuel cell tech gets a foothold in there, it's going to be in there for a long while to come.
So, hydrogen fuel cells are not dead yet. I doubt very much they'll win or even make a significant dent in the global passenger car market outside of Japan (no matter how much Toyota gnashes its teeth over that), but, there are other big areas for them to compete in.
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