ElectricLove
Member
The entire issue with Autopilot is education... If you want to ban autopilot then you should ban vehicles altogether; when inappropriately used a vehicle is one of the most dangerous things on the planet, autopilot is considerably less dangerous when inappropriately used (but it is still dangerous if not used properly)...
I was giving a speech last night on autonomous driving and it is clear that TESLA's marketing department has done a good job at educating the public that a TESLA has autopilot (room full of non-TESLA owners). It was simultaneously clear that people didn't have any idea how it works and more importantly what the limitations are. When I explained to them that they should think of it more like "an elaborate cruise control feature with lane-keeping" they realized it isn't the "get in the car, take a nap, arrive at destination" type of system they thought it was...
It's all about education, TESLA has done a poor job at educating the consumers about the limitations of and actual capabilities of the present autopilot system. We all know that the future is bright and that the autopilot will evolve to do all the things we conceive it being possible of, but at the same time we need to understand that it simply isn't there yet. The software is still building, deep-learning takes time, the hardware is still maturing, EyeQ revision coming soon, increased processing power, ability to identify more "objects" and scenarios, etc. Autopilot is INCREDIBLE and shouldn't be removed from vehicles, but a push for educating people on what it is genuinely capable of and how it should be safely utilized is ESSENTIAL!
TESLA marketing needs to step up their game at educating the public and general consumers on the limitations/abilities of Autopilot. They've clearly done a remarkable job at educating on the existence of Autopilot, they are more than capable of this task.
Just 4 weeks ago a coworker told me they went to test drive a Model S, I asked them how the TESLA employee advised them to interact with the Autopilot, he told me he was told to "engage the autopilot and take your hands off the wheel"... When I heard this I cringed and realized that TESLA isn't doing a very good job at educating their own employees on the limitations of Autopilot, this may have been a "one-off" interaction, and it happened before the accident in Florida, I would hope by now this type of thing would NEVER happen at any TESLA showroom in the world...
I was giving a speech last night on autonomous driving and it is clear that TESLA's marketing department has done a good job at educating the public that a TESLA has autopilot (room full of non-TESLA owners). It was simultaneously clear that people didn't have any idea how it works and more importantly what the limitations are. When I explained to them that they should think of it more like "an elaborate cruise control feature with lane-keeping" they realized it isn't the "get in the car, take a nap, arrive at destination" type of system they thought it was...
It's all about education, TESLA has done a poor job at educating the consumers about the limitations of and actual capabilities of the present autopilot system. We all know that the future is bright and that the autopilot will evolve to do all the things we conceive it being possible of, but at the same time we need to understand that it simply isn't there yet. The software is still building, deep-learning takes time, the hardware is still maturing, EyeQ revision coming soon, increased processing power, ability to identify more "objects" and scenarios, etc. Autopilot is INCREDIBLE and shouldn't be removed from vehicles, but a push for educating people on what it is genuinely capable of and how it should be safely utilized is ESSENTIAL!
TESLA marketing needs to step up their game at educating the public and general consumers on the limitations/abilities of Autopilot. They've clearly done a remarkable job at educating on the existence of Autopilot, they are more than capable of this task.
Just 4 weeks ago a coworker told me they went to test drive a Model S, I asked them how the TESLA employee advised them to interact with the Autopilot, he told me he was told to "engage the autopilot and take your hands off the wheel"... When I heard this I cringed and realized that TESLA isn't doing a very good job at educating their own employees on the limitations of Autopilot, this may have been a "one-off" interaction, and it happened before the accident in Florida, I would hope by now this type of thing would NEVER happen at any TESLA showroom in the world...