www.cnbc.com
Still less than every single Tesla price increase, I guess.Ford is citing significant cost increases and appears to be following the same approach as Tesla, which is to not increase for customers that have already placed an order.
Ford raises price of electric F-150 Lightning by up to $8,500 due to 'significant' battery cost increases
The starting prices for the F-150 Lightning will range from about $47,000 to $97,000, up from roughly $40,000 to $92,000.
The Maverick is a cool little pickup truck and likely all most people really need. It's giving me those late 70's / early 80's minitruck vibes bigtime.
I'd be all over it if they announced a full BEV one tomorrow. I hate my F150 (it was the spare vehicle when my DD Focus died last summer so it became the new DD) and would love something with a back seat again...
Why not? Seems like a good truck. My only issue is it isn't a full bed, but I would still consider it. What constitutes a serious truck guy? I use a truck to haul stuff; bed fulls of mulch, gravel, pavers, dump runs with trash or yard waste, hauling furniture, occasional towing of a trailer. The built in scale is a really cool feature that fixes one of the big problems I have with trucks -- not overloading the bed.
It's probably more like "recreationalists", "pavement princess/image buyer", "weekend DIYer" and "pure work truck" if you're segmenting out the truck market. There is plenty of appeal for the first three segments in the Lightning IMO, and I doubt they'll have a hard time convincing any of them that it's not a "serious truck". The latter will be the most resistent depending on how far they need to roam in a day and how much they need to tow. But when you start calculating operating costs, there will also be plenty of cases where the Lightning stacks up well. Not every work truck hauls a lot of crap around for hundreds of miles a day.
