I realize Tesla currently doesn’t need any “boosts” in sales or marketing; they’re doing just fine. (Ever see a Tesla ad on TV?) But, in business you should never stop looking behind you because others can zoom past you. Also, in my opinion, Tesla’s best simple feature is it’s supercharging network. Range anxiety shouldn’t be an issue if you own a Tesla. Range anxiety is a large reason ICE owners remain ICE owners. The Models S and X are the “luxury” or high end of the limited Tesla model line up.
With those ideas, I propose Model S’s and X’s be given 1000 miles of free Supercharging a year while the car is under warranty. The person that takes a trip once or twice a year would benefit greatly from it. They still be motived to charge at home and only use the limited miles when necessary not clogging up superchargers for traverlers. The cost to Tesla wouldn’t be that much and a small fraction of the cost of a $100,000. And the good will, prestige factor would make buying an S or X, a luxury car experience.
Thoughts?
With those ideas, I propose Model S’s and X’s be given 1000 miles of free Supercharging a year while the car is under warranty. The person that takes a trip once or twice a year would benefit greatly from it. They still be motived to charge at home and only use the limited miles when necessary not clogging up superchargers for traverlers. The cost to Tesla wouldn’t be that much and a small fraction of the cost of a $100,000. And the good will, prestige factor would make buying an S or X, a luxury car experience.
Thoughts?