I'd love to see the market try to sort out who makes the better battery at what price. My perception is that so far Tesla is not valued well for the quality of battery that it brings to market. Much more discussion has revolved around the cost of the car relative to ICE vehicles. But more sophisticated investors will care about who makes the higher quality battery that truly supports the residual value of EVs.
But on purely on the price dimension, note that BNEF has been forecasting 2025 as the year when average battery pack cost falls to $100/kWh (when it becomes cheaper to build a BEV than a comparable ICEV). They have noted that average decline of pack cost is 20% per year, but have failed to note that at this rate the average price hits $107/kWh in 2020, five years earlier than their 2025 projection. As CATL blazes along its hype cycle, they too will be on a fast track to sub-$100 batteries, even if they have to go with lower quality to get there. So Tesla hits sub-$100 by 2019. Maybe CATL gets there by 2020 as well. This will put pressure on all other battery makers to stay in the race. Before long BNEF will have to bump up its 2025 target to 2022 or earlier. This will create the perception that EVs are really accelerating (despite the fact that they have been growing very fast all along). So what I see here is an explosion of investor interest in all names that look to win in the acceleration of the EV market. Remember that EVs have the potential to take over a multi-trillion auto industry plus a huge chunk out of the multi-trillion dollar oil industry. Tesla investors have known this all along, but most other investors believe that this is really along way off. They might even believe the 2025 BNEF target and think that it is too soon to invest deeply into EVs. But as that date is bumped up to 2022 or earlier, this will shake up expectations. Suddenly it is no longer a sensible idea to wait on the EV sidelines for some magic technology to arrive. My view is actually that sub-$100 batteries arrive in 2020. If correct, I think most investors will be blindsided and playing catch up. So I am looking forward to a pretty rapid upward reappraisal of the EV market. And Tesla stock at $330 is still a damn good vehicle for riding this wave.