somnambule
Member
Because they would lose control of the customer experience completely.
Right now, even if it's not perfect, they are able to work to make it better. If they used dealerships it would be much harder to keep those dealerships up to their desired standard. Ie. now if they have a bad employee they can fire them, but they wouldn't be able to fire a dealer's employee.
Agreed. Franchised dealers may help in the short term but they will almost certainly make the situation worse in the long term.