More comparisons with Apple vs PC’s and Tesla vs ICE could be considered.
Did you ever have an HP DV9000x 15.6” with a AMD Turion - that overheated? And…no one cared? Like the issue existed, but the company never did anything to fix it? And then, the brand just discontinues the model - for it to be forgotten? Maybe you had a nice Asus UX131-UXW model that has a flaky display, but can’t find parts for it? Did you ever try and sell a used $2000 MSI gaming laptop, and see it lose $1200 value in 10 months? Did you ever have crappy drivers for a ATI video card, that caused Windows XP to blue screen, and no one could figure it out?
Compare this with an issue that impacts any product in the Apple lineup. Butterfly keyboard issue? Cracking bezels? Dropped calls when holding the phone in certain positions? These issues won’t be discussed on just forums, blogs or podcasts. These issues will be discussed by Lester Holt, Brian Williams and Good Morning America. A 5 year old iPhone retains its value - in a way that no Android device can compare to. No one cares about the 200 different Android models. It oversaturates the market. No brand is throwing hundreds of billions at R&D like Apple is - its almost unfair to the small brands at this point. The Apple experience - best you can get. No other brand even compares.
Tesla. Even your grandparents know about those Tesla’s. The Audi Etron? It’s just another Audi, and its depreciation definitely reflects that. There are 4 models. Everyone knows them. People know how to fix them. People know how to service them. People want to buy them - used, new, they likely want to buy them. The brand equity is on a level that only compares to Apple. This is like spending $50000 on an Android phone in 2012 - that would be worth $8000 in 10 months, or spending $50000 on an iPhone in 2012 - thats still worth $8000…10 years later. Look at used Bolts, Volts, Etron’s…..these vehicles are not wanted. When used models go up for sale - they sell because the costs are shockingly low, not because consumers are chomping at the bit. Just like cheap android phones - with terrible user experiences, or cheap windows computers - with terrible user experiences. You can buy good Android phones or Windows computers - but everything is trying to simply match Apple, and rarely does anything get to beat Apple for long. Every brand is going to rush to market - saturating the market with different half-baked models. Tesla already set the standard, like Apple has. Everything gets judged against Tesla, like Apple - as if scoring 100/100 is Apple/Tesla - and nothing can score more than 100/100. So when the best experiences in any consumer product are redefined around how the dominant brand wants it to exist - its game over. The established player owns the spotlight, the love, the affection of the masses - everyone else is throwing everything at the wall - hoping something will stick. No one cares if a Chevy Bolt dies on the side of the road. No one knows how to fix it. And no one wants to fix it. Rich Rebuilds will scrub sewage out of a salvaged Tesla, and rebuild a car with its parts. You drive a Tesla, and the world looks at you. You know what you drive, they know what you drive. You drive an Audi Etron? No, you drive an Audi. The Ford Mach-E is a great vehicle, and that’s how everyone will view it as - a great vehicle. Not the best electric vehicle experience available to consumers - anywhere in the world.
