#1: Only allow 1 reservation per person, not 2...
#2: Provide some perk only to the original buyer so resold M3s would have some lesser value. Perhaps different supercharging rates, or change in warranty or something like that.
For #2 the perk would be the tax incentives and such. Secondary market buyers however look at the need to have the very latest item as the greater gain, vs the financial incentive to wait (perhaps knowing that it might be moot anyways if they’re not expecting delivery until the inventive runs out. These are the same people who will gladly pay a markup over MSRP to have the first release of ANYTHING. So if they’re willing to shell out the coin, why is it wrong to hand them what they want in exchange? Absolutely nothing wrong with paying “more” for something you really want. It’s not really a “need” since a car is just a depreciating commodity anyways.
Only solution to this issue is for Tesla to meet demand with supply. No other way around it. (Or for th 3 to be a complete dud).
Until that happens, there is no other way to make things “fair”. Simply just not possible.
I would say that every single one of us placed a deposit on a speculative product with the intent to either keep, evaluate, sell, or flip. There are no rules to the free market. Most of us never got to test drive, preview, or see the car so why would we place such a “long term” commitment to it beforehand?
I still have my S and my thoughts where if the 3 made a more sensible commuter for me, maybe I’d “trade-down” but I love my S so I don’t see that happening anytime soon.
Next solution would be to see if my wife would be able to use the car along with 2 car seats... But if these things are selling on EBay for 10-20k over MSRP, then it would be tough for me to not think twice about putting it up for sale as well. After all, her current ICE vehicle works just fine.