internalaudit
Member
My completely non-scientific analysis of Tesla buyers is that they roughly break down into three categories.
1. Tesla is super sexy and exclusive and I want one!
2. EV reliability and performance.
3. I want to save the planet.
Most people ordering a M3 I think fit into one or more of these categories.
The biggest contribution Tesla has made to renewable energy is making electric cars sexy.
For every person who can afford to buy a sexy high performance car but instead chooses boring reliable and affordable transportation there are 10 people who buy/lease more car than they really can afford.
It's what makes this country great. People can decide for themselves what their priorities are.
I fit in Category #2 more so because the cost of driving is much lower in an EV, at least when charging at night and because gasoline prices here in Canada are 40-50% higher compared to the neighboring US state. Being able to drive a little faster on the highway with little financial penalty is also something I want.
If Tesla vehicles were ultra-reliable, I'd get one in a heartbeat and wouldn't mind paying $5k for TACC when I'm not going to bother with lane change assists or highway exit assists. But that remains to be seen. It's one thing to fork over one's hard-earned money for something you know will benefit you for years to come, but another to purchase something that could potentially be a money pit. The remedy I see is how the ESA will be worded for the Model 3 and how Tesla opens up this Right to Repair possibly in the next decade to allow more independents to service the cars after the warranty period is over.
With respect to saving the planet, lots of things can be done by ICE vehicle owners or ordinary citizens -- do not idle vehicles when unnecessary, recycle properly, treat fellow colleagues and countrymen with respect, do not support unethical companies. To me, zero emissions is nice but there are many other things that can be done to help the planet.