When you bought your last car, did you spend hundreds of hours examining every detail of how it was made, each and every option available, and place all this under a microscope to critically dissect?
Actually, I did. However there wasn't as much information as we have with the Model S so there wasn't quite as much to dissect. However, the dissection happened one the cars were received.
In looking at the four service price, what I guess you'll get (as a minimum over the four services) is:
1. A service person that actually check things rather than just checking the boxes on the form the way Toyota and VW dealers do ($500). Just being able to talk to the actual person who performs the service is worth a fair bit.
2. Two sets of HID lights ($320). Replaced every two years.
3. Four pairs of wiper blades ($240). Replaced at each service.
4. Eight door handles ($1600). My guess is that the door handles will break frequently.
5. Two brake fluid changes ($200). One every two years.
6. One cooling systems fluid change ($150). At the fourth service.
7. Misc. items ($??)
Even if you eliminate the door handles, there's not a lot of extra there. The perception problem is that a lot of people don't actually service their car. They begrudgingly put in oil on occasion and everything else is fix as it breaks, and if there are three things broken then a new car is purchased. Ideally you want to replace things before they break so that you have dependable transportation--however, doing this isn't particularly cheap.
I'm not thrilled that the price isn't $300/year unlimited miles, which is what I think it really should be (if it wasn't for those pesky door handles) but the price when purchased as a maintenance contract, isn't really out of line at four cents per mile. The TDI I had cost 22 cents per mile for maintenance over 95,000 miles (and there was 36,000 miles free service). The Prius has cost seven cents per mile but that includes tires, without the tires it's five cents per mile for maintenance (poor dealer maintenance cost me almost a set of tires).
So although I'd rather pay less, I can't say with a clear conscience that Tesla is overcharging. We won't really know though until the terms for the second maintenance contract are announced because at 48,000 miles when this contract ends the car is still practically brand new.