I've driven strictly German cars for 30+years, including BMWs with sport and/or air suspension systems. MYLR is not marketed or branded as a sports car - that's why they offer the MYP. Better ride can also be "stiff" and sophisticated at the same time without air suspension. BMW has been able to accomplish this for years. I don't want a ride like a Toyota, just upgrade the dampers to eliminate the bounciness. I also wouldn't consider $60K "a car in the price range acceptable to more people". $35-45K is that number, not $60K. I would expect more suspension tuning at a $60K price point. And I've already changed out the terrible Contis with Vredstein Quatrac Pros. That certainly helped a bit. But I believe more can be done without a complete suspension replacement.