I like I'm sure most of you consider myself a techy. I love new technology which is a big reason, albeit not the only one, that I bought a Tesla. However, I am also a business person so when I see Full Self Driving offered for $7000 I am first excited, then my business side kicks in. My thoughts are as follows:
- FSD is not ready and really doesn't give you much for $7000 as of this writing.
- All Tesla cars produced since around Q2 2019 have the same FSD hardware.
- You can upgrade to FSD later via a software update.
Now Tesla and skeptics will tell you that the price of FSD is going to rise as it improves, so if you don't pay now you will pay more in the long run. My business sense is telling me differently. Let's assume for a second that 50% of Tesla cars produced since Q2 2019 were ordered with FSD and 50% without. In addition, to keep the math simple, let's assume Tesla delivers 500,000 cars from Q2 2019 through Q2 2020. This would mean that around 250,000 cars received the upgraded FSD hardware but the customer did not pay for it. More importantly, that means 250,000 people have the option to pay for the ability to take advantage of FSD and in turn pad Tesla's bottom line without "any" additional cost. At $7000 per upgrade, this would net $1.75 Billion dollars in CASH. Obviously, not everyone is willing to pay $7000 for the feature even if it is perfected. In fact, many people probably wouldn't if the price were cut by a few thousand dollars but there is no doubt that the lower the price the more willing people will become. With that said it is on Tesla to do the analysis to determine at what price point they can capture the most revenue but to me, it is a no brainer that they will offer the upgrade to current owners at a discounted rate at some point in the future. Based on my hypothetical numbers, if they drop the price to $4000 and everyone takes the offer, they will net $1 billion dollars pure profit. Not a small sum, especially since it all goes to the bottom line.