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AndreP
Guest
There are plethora potential influences here. Tesla pioneered the consumer EV and still dominates that corner of the auto industry, so there haven't been many alternatives and those alternatives are still lacking. And that could be contributing to repeat purchases.Everyone take a step back and look at this logically. We live in a free market. If there were enough people unhappy with the performance of their Tesla purchase, they would not make a repeat purchase, or there would be a flood of aftermarket Tesla's available which would drive down the used market price. Neither seems to be the case. According to Forbes, Tesla is #1 for repeat buyers (as of December 2020). According to InsideEV and Kelly Blue Book, Tesla's resale value is highest in its class (compared to Audi, BMW, etc). This tells us that people are happy with their purchase of Tesla. This also contradicts views that Tesla creates inferior products purely for the benefit of shareholders. Many non-professional investors (casual investors) purchase stock from a company they feel positive about, which means there are likely many Tesla stockholders who also own a Tesla car and purchased that stock based on their experience of the vehicle.
Are there problems with the software, fit and finish, styling, or drive experience? For some people, yes. However, the above statistics show that they are either willing to look past those negatives, not experiencing those negatives, able to have Tesla repair/modify enough to satisfy their needs, or not in a position to extricate themselves from the situation.
Try to keep an objective view, look at the free market statistics, weigh your needs with what the market provides, and make the best choice for yourself. If you are very upset (which it seems some of you are), you have every right to be. However, analyze your experience and make adjustments accordingly. Is Tesla not repairing your vehicle or updating their software fast enough to match your needs? Then look at the after-market value for your Tesla and consider a private party sale which may surprise you and allow you to come out of the experience with minimal downside. Then research and purchase a vehicle from another manufacturer that does meet your needs.
Ownership in the company could make people more inclined to be repeat buyers, especially pertaining to those who have paid for FSD multiple times on many new Tesla vehicles they've churned. I have a hard time imagining why people would pay for it multiple times otherwise. I'd wager that shareholders are also more inclined to endure the Beta testing with the hope that their efforts bring the company closer to realizing revenue and profits from the service, thus benefitting their investment.
Employee ownership is a great way to incentivize performance in a company and this feels like a 4D-chess evolution of that concept, and Tesla isn't alone in it. Rivian set aside 7% of their IPO share allocation for people who pre-ordered their vehicles, and it doesn't take a SpaceX scientist to see why they might do that aside from just wanting to benefit their early adopters.
All of this is super fun to watch, contemplate, and discuss