One difference is they don’t intentionally ddcueve with murky numbers.Can say the same thing about Apple these days. Every presentation and product remains the same as the previous year. But the big disappointments like when Apple Maps was introduced? Or the Siri remote? Mobile Me, the iPod HiFi, or the Mac Pro trash can?
Another is Apple doesn’t make promises about specific, and perhaps hypothetical, new products or improvements arriving in two weeks, or a year etc.