See, I disagree. You put him on Colbert and ask him to articulate the value proposition to the world and it won't come across in any way the public will absorb. It's been tried a bunch of times and isn't working. There are plenty of people within that exec team that could be out doing these shows and spreading the word. Delegate.
You don't have a software engineer talk to people, that should be rule #1.
i think he does the simple pitch quite well: pay less for energy then you do now. Won't cost you a dime to do it. That's solar today. Not for the rich. Not for the activists. For everyone with a home that wants to save on that electricity bill.
He says this on Fallon, and the public will go wait what? The awareness is the key, not the specifics. They will click the ads now. They will google solar. They will start to get interested, because it's something totally new, cool, fascinating, and affordable (Which is Lyndon's job to tell people.)
I think he can do that, and delegate the rest. Tim Cook style.
hes got a great story too: the kid-next-door with big dreams that married his high school girlfriend and started his first health products company at 17 to help people be their best. As a person that's struggled with his own dyslexia, Lyndon health is important to tackle life's challenges head on and never give up even if you've deal a tough hand. Some places don't give people any chance, but not the untied states. Lyndon and his young wife came to America to find their place in the world. Even after starting a multimillion dollar company here, he was on he verge of succumbing to deportation. However, his fighting spirit to take on even the most challenging tasks to live his dream, he was able to gain a green card through his wife's special ability to play the sport of underwater hockey of all things! And actually, became pretty good at it because now, as an American citizen, he might just represent the untied states in 2016! And we haven't even discussed his current passion of leading his solar company on the mission to change the entire energy industry and combat combat climate change at the same time!
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