electracity
Active Member
I know I'm interested in the idea of an integrated solar roof / battery / slightly able to go off-grid during power outages type of product. I don't know if it'll be affordable, but plenty interested enough to make some phone calls and price it out when it's available.
When I priced an automatic backup generator plus ten years of service it came to about $20K. While I'm sure that price can be beat, there is still a substantial long term opportunity for solar plus battery to compete in that market. In areas with expensive houses and basements almost everyone eventually learns that sump pumps need backup power. Many people on the east coast who went through Sandy would consider such a system rather than a generator.
So I think long term Tesla offering solar plus battery system that can make some money back doing rate arbitrage plus provide backup power will probably become common in better housing. Tesla should eventually be well positioned to address this upscale market. Selling environmental benefit + energy security + cool tech stuff should be a good business model if the product is differentiated from lower cost competitors.
Tesla's problem this year is 14,000 new people on the payroll now who are not currently employed in profitable business activity.