Heh, the main reason the Prime does well is because (sorry, SageBrush - I know you like it!) it's a small car. It's only a 4-seater, not a 5-seater, so it's significantly narrower (57,9" vs. 76,1"), which means a lower frontal area, which means less aero drag. Its drag
coefficient is almost certainly higher than M3, but that's a major reduction in frontal area. Also, its short electric range means less battery weight, while the smaller size also cuts weight.
As for the "weird" aspect... I actually like... no,
love... anything that's traditionally considered "weird" but reduces drag. I love sleek, low-drag forms. Shape it like an airplane and you have my heart. The Prius Prime, however, has its weirdness (sorry SageBrush...
) in its styling, factors with no bearing on drag. But, of course, people can disagree about looks!
There's no drag advantage to that "moustache" tail or those "gills" / "mandibles" on the front. No weight advantage. They just... wanted it to look like that for some reason. And some of the details are just strange. For example, the rear hatch actually contains carbon fibre**.... embossed with a carbon fibre pattern to make it look more "carbon fibery". That's like taking wood and painting wood grain onto it.
Again, though, I don't want to be too hard on it. I have nothing against 4 seaters - I drive a two seater right now! And going to 4 seats so you can narrow the vehicle does indeed reduce drag and mass - just not in as ideal of a manner as reducing Cd does (Cd is 0,25 according to Toyota).
** Cheapo loose fill or "reclaimed" CF rather than fabric. So it doesn't have the traditional CF look without embossing.