Oh, yes, the Hummer EV. This fall. OK.
All 1000 of them? Or do you expect more? As in a lot more?
I can guarantee they were not priming the market for the Hummer EV or the Cadillac EV (which is a year and a half out by their own admission) because that's not how you market to sell more Hummer EV's and Cadillac EV's - they don't want to sell more because their ICE vehicles have sweet margins but they would be lucky to make a single dollar per Hummer or Cadillac EV, high prices aside and they know they can't sell enough to make a difference anyway. It would be dumb to advertise for the Hummer EV and Caddy EV at this point in time. Superbowl ads are not cheap and they need revenue to show for their expenditures.
I do agree, part of the ad was brand-building. Yes. They don't want their ad to help Ford just as much as it helps GM. They also need to tread carefully around EV's and avoid offending EV enthusiasts and environmentalists. This ad sliced their difficult pie perfectly - it gave GM EV fans a good feeling and something to look forward to while subtly positioning EV's as not ready for prime time yet without actually saying that. But that's the message fence-sitters got. That there will be plenty of time to go EV down the road. Go ahead and buy one or two more ICE vehicle with fat margins because we're not really ready for EV's yet. And there is no shame in buying ICE - I mean, you're an American, right?
And they did this all without looking lame. We are going to kick some serious EV ass, but not on the Norwegian's terms, on our terms. We are Americans and we are not bad people for doing it when we are good and ready! Personally, I think it was over the top but just sitting there and saying nothing about EV's will start to make them look lame.
It sounds like you actually believe they will have 30 Ultium BEV's available by 2025. I would love that, but it's not gonna happen (mark my words). I'm more than a little surprised that you actually believe them. It's just marketing double-speak. Oh, sure, they will have an excuse why it didn't happen, maybe the economy isn't strong enough and their customers demand better value, maybe the charging infrastructure didn't get built-out as fast as expected and they want to ensure their EV customers have a good ownership experience. So, here, by another gas car knowing we are hard at work on the problem. He-he!