Haha that reminded me of my current ordeal trying to update the Navigation maps on my wife's 2019 Jeep (which came with 2017 maps). We forget how absolutely horrendous the software process is in any other OEM. The instruction booklet is 12 pages long!To do manual Firmware updates with USB Sticks in 6 to 9 months!
Dealerships know this and use it to convince (unsuspecting) customers to "come into the trusted dealership". It is such a contrast with Tesla you have to laugh.