I don't disagree that Tesla could do a lot better. That's in fact what I'm saying. I'm just also saying that as long as people don't care enough to withhold their orders, Tesla will keep on keeping on. I don't see the Model 3 stealing Model S sales just because the S isn't as quiet as a German luxury vehicle unless the 3 is somehow quieter which would be an issue based on Elon's anti-selling the 3 vs. the S.
Tesla is one of the few companies who will make advances when people aren't withholding purchases because they want to push ahead the technology. Nobody was really complaining there wasn't an AWD Model S or it couldn't drive itself.
Updating the Model S/X is a very low priority right now for two reasons:
1) They need as many people as possible focused on getting the Model 3 into full production and ironing out all the last minute problems that always crop up with these sorts of projects.
2) They need something to bring people in the door after the free supercharging goes away at the end of the year. I suspect an interior refresh will be coming sometime in early 2018. They may even make some structural changes to improve weaknesses in the S/X designs.
Personally, I find my Model S to be very quiet. A lot better than my old Buick.
I have noticed there is a high pitched whine from the motors around 45 mph that can't be heard above or below that speed range. I believe the Leaf has a synchronous AC motor and Tesla uses induction motors with pulse width modulation (PWM) on the AC signal driving the motor. PWM has advantages, but it is electrically very noisy. Tesla manages to damp out the electrical noise in the cabin so the AM radio works, but it's so bad in the BMW i3 they disabled the AM radio. The noise from the PWM inverter was so bad the AM radio was useless.
I suspect the PWM around 45 mph is causing some kind of mechanical whine in something in the car.
But Tesla doesn't do the best job of making an aerodynamic body that doesn't cause bits of turbulence that creates noise at speed. Especially around the glass pieces. Most other cars, all the glass blends into the frames, but Tesla's glass like the front windshield has edges sticking up. Those corners generate turbulence.
It works, but it neither looks as polishes as cars from other car makers, nor is it as quiet. I'm hoping if they are looking at some strutural changes blending the glass into the car better will be one of them.