what are you guys saying? No one wants a Bolt because BEV's are the wave of the future?
One of my neighbors has reserved a TM3 which they tell him he'll get in February 2018. I asked him if he'd test driven a Bolt and he said no - he had tried the BMW i3 and didn't like it. He thought the differentiator was the Tesla charging network. So, that's a point for the longs, the charging network is a huge differentiator.
Superchargers: No one else has global highway charging
Design: BEV cars that look like cool cars (not a Panda on wheels, or a Sonic)
Sales: ICE dealers hate BEV
Service: ICE dealers hate no service fees
Branding: One car has the cache of being the technology, design and engineering leader
Scale: Only one mfr intends to build 100,000's of thousands of BEVs
Scale: Only one mfr is building the largest battery plant and gaining a 30-50% cost advantage on batteries
Purpose: Only one mfr is currently building only BEVs, all other western mfrs are still building compliance cars. Plans for mainstream vehicles are still beyond 2020.
Tech: Over the air updates allow for continuous improvement
Tech: Metadata capture is allowing Tesla to gather the most robust street view data in the world
AI: Elon's investment in OpenAI provides a revolving door to new tech directly to Tesla
SpaceX: 3D printing and new material sciences are helping Tesla innovate faster
Other than than the above details, Tesla is neck and neck with the rest of the industry. I think the 3 key issues are Superchargers, design and costs. Creating a global driving infrastructure for a new power source (for cars) was the chicken and egg moment. Tesla solved both at the same time. Design has created the brand image of an awesome and beautiful car. Perhaps its just getting from point a to point b for many people, but not for the people who are responsible for all of the profits in the auto industry. GM doesn't pay the bills with the Sonic, nor Ford with the Fusion. Driving down costs is preparing for the end of subsidies and the most exciting time for long term Tesla fans. When margins on BEV's surpass ICE's, the middle of the story begins. At that point all the other manufacturers have to acknowledge their transmission and engine plants and technology have no future value and are obsolete. At this point the footrace reaches another level and it becomes about the survival of the closer followers and the demise of the deniers.
The second half of 2018 will start getting interesting. Tesla's continued investments in new plants may continue to feed the FUD that they are losing money on every car sold. I think they are finding money in every sale and using it as quickly as possible to fund the most rapid expansion possible. It may not be as fast as some (VA?), but it will be much sooner than others believe.
Best of luck with your personal investing. I don't expect to make any adjustments in the near future. I don't see another short squeeze funding the next Gigafactory, or having any lasting downward pressure on the stock. The next 6 months is about scaling up the Model 3 and maintaining the brand value. 2018 will be about margins on S, 3 & X and the emerging buzz about the Semi and timing of the Model Y. If they hit targets on volume and margin for the Model 3 the stock should rise through the year. If they nail the Semi reveal and start setting release dates for the Model Y in early 2018, next year should be a great year for longs.
I hope you are not over invested in your short theory. I don't like over leveraged longs on the Forum any more than paid bloggers using the site for fodder. I do appreciate some back and forth on the site, as it can encourage thinking through the risks and opportunities in the near and longer term.