Included in the Bloomberg article are two charts. One forecasts Tesla battery cost in $/Kwh over next four years with the cost forecast for various competitors. I don't know if what is shown is reasonable for other companies shown, but does anyone on the forum believe that Ford, starting from nothing at start of 2017 will have batteries only $20 more per Kwh than Tesla by 2020? That seems ludicrous and makes me wonder who came up with the projection and how.
My recollection is that JB Straubel projected Tesla battery pack cost at less than $100/kwh by 2020. The Bloomberg article states cell cost.