This is my me/us! Me and my wife are cross-shopping the base 3 against a decently optioned Civic, Accord, and now the new Leaf, purely based on price, appearance, reliability, features, and environmental impact.
My only reasons for wanting & having reserved a Model 3 are because it's an EV with decent range, it's great looking, and is relatively affordable (we'd only get the $35k base model). My wife's wants for a car boil down to safety, reliability, heated front seats, and general appearance. She isn't as interested in going EV as me, so even the base Tesla seems like an expensive toy when compared to a "perfectly fine" Civic or Accord.
Fuel savings aren't really a factor favoring the 3 for us since we drive 5-6k mainly city miles per year and our cheapest quote for having a 14-50 outlet installed for charging has been about $1,000. Not sure what our kwh costs to charge would be, but my last electric bill shows 2 different summer residential energy charges of 96kwh .0712 & 600kwh x .1307 kwh.