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In some lights, it looks dark and burgundy, and I really really like it.... in some lights it looks garish and red, and I dislike it.
Just remember, for a deep color like signature red, you have to see it in person.....
Trouble is, I may not get a chance to see it in person. If they get the red car, or even the metal palette samples, to NYC, Toronto, or Chicago I could probably justify a short trip to check it out -- but I absolutely cannot justify going to the other side of the country.
European buyers may have similar problems unless metal palette samples are distributed there....
More than that. You have to see it under different lighting conditions. Bright sun behind you, straight overhead and behind the car, Overcast, artificial, lights of all kinds... As many variations there as are in the pictures.
I lived with the color sample kit for two weeks, carrying it with me everywhere. Setting up different color combos in different locations, coming back 10 minutes later to see it fresh.