Constant updates to the Volt don't prove that. The Spark EV, perhaps.
Correct. I think it's fair to say that for the next few years GM won't be pushing to sell the Volt and Bolt in large numbers, but it doesn't mean they aren't serious for the long term. Multiple reasons for being cautious right now:
- Technology: costs are on a downward curve, but there is still some way to go, with a lot of unknowns on price and capability; the quoted _cell_ pricing (not battery pricing) for the Bolt is questionable given the heavy LG content.
- Capacity: for the same reason Tesla's building the Gigafatory, there simply isn't sufficient manufacturing capacity to support large numbers of sales.
- Tax Credits: the US tax credit clock is triggered at 200,000 but is structured in a way that it behooves them to wait until they can produce and sell a high volume at that point.
- Profitability: it's clear that it's easier to sell volume when underlying costs have been reduced. We know that the ZEV credits help to subsidize pricing and we really don't know what profitability is like. Consider that Tesla's totally losses will likely have lost $2B by the end of 2016Q1.
- Gas prices: gas prices are relatively low right now, and there is no reason to assume that they will rise enough to help the shift to plug-ins.
Chevy's buyers are mostly heavy ICE vehicles. Yeah, the Bolt will be a tough sell.
With Tesla, the buyers are shopping there specifically for EV only. It would be like Tesla offering a gasoline pickup. It would be a hard sell.
It might be a tougher sell if the Bolt had a competitor, but as of yet there are no prices or specs from competitors.
Also, note the following in the small car segments for US Chevrolet sales:
Spark 32,853 #1 (or #2 behind the Cooper 40,120)
Sonic 64,775 #2 (#1 Versa 144,528)
Cruze 226,602 #4 (#3 Elantra 241,706, #1 Corolla 363,332)
Even after a bad year for Chevrolet small cars, it's not failing abysmally in the small car segments.
Also, from next year Chevrolet will have the:
Volt
Bolt
Molt, sorry, Malibu Hybrid.
In the bad old days, people shopping green or efficient wouldn't have even bothered to head to a Chevrolet dealership, but Chevrolet is increasing the reasons to check it out.