Pickup trucks usage stats do not completely reflect how buyers think emotionally. True, most people use their pickups as daily drivers most of the time. But they do occasionally use the truck for hauling stuff or towing stuff. Or they think they might someday.
And they want that capability ready and available. They don't want to rent a truck to pickup some mulch or buy some furniture, or help their kid move into their first apartment, or tow their travel trailer on vacation twice a year, or haul their motorized toys to the cabin on the weekends. They want to own the capability for the convenience and so as to feel self sufficient. Nobody enjoys renting a truck or depend on borrowing from others. Look at how they advertise pickups - they always show them getting stuff done AND facilitating recreational activities involving hauling or towing stuff. They never show people driving to the office every day in a pickup.
The CyberTruck may or may not get over that threshold emotionally. In my opinion, if it had a more conventional pickup truck bed that would help a lot. And its not just about the side sails. With those slots and the hatch in the bed, it just doesn't feel like the right vehicle to dump a load of of rotting yard compost into. Or even take home a yard of clean black dirt. Or haul demolition debris from ripping out an old concrete sidewalk. Maybe with a poly bed liner added in might help.
And they want that capability ready and available. They don't want to rent a truck to pickup some mulch or buy some furniture, or help their kid move into their first apartment, or tow their travel trailer on vacation twice a year, or haul their motorized toys to the cabin on the weekends. They want to own the capability for the convenience and so as to feel self sufficient. Nobody enjoys renting a truck or depend on borrowing from others. Look at how they advertise pickups - they always show them getting stuff done AND facilitating recreational activities involving hauling or towing stuff. They never show people driving to the office every day in a pickup.
The CyberTruck may or may not get over that threshold emotionally. In my opinion, if it had a more conventional pickup truck bed that would help a lot. And its not just about the side sails. With those slots and the hatch in the bed, it just doesn't feel like the right vehicle to dump a load of of rotting yard compost into. Or even take home a yard of clean black dirt. Or haul demolition debris from ripping out an old concrete sidewalk. Maybe with a poly bed liner added in might help.