Essentially, Tesla has a battery pack cost of about $240-$275/kWh...
Great post, 32no. I just want to note that Tesla, before the last pricing changes, was charging $7,000 for the upgrade between a 60 kWh battery pack and a 85 kWh battery pack. That's $10,000 nominal, minus $2,000 for the supercharging access and $1,000 for the Michelin tire upgrade. Divide $7,000 by 25 kWh and you get $280/kWh. Given that Tesla has gotten upper 20's percent gross margin, it is likely that the gross margin on this battery pack is also near that amount since the battery pack is such a large price component of the car. Back out 28% gross margin, and we're looking at roughly a cost of $220/kWh for the battery pack. Add back in about $10/kWh for the battery enclosure structure, we are looking at $230/kWh for the overall pack.
As for the cells, there is a lot of complexity in the actual sheets/bricks, so the actual cost of the cells is far lower. This industry report:
Global Li-ion Cell Shipments to Increase 9% in 2013: IEK-ITIS | CENS.com - Taiwan Industry Updates | Industry In-Focus | HTML |Ta1-CaE-Dy2012/12/03-Id42230
indicated that the 18650 cell market in late 2012 was selling cells at $120 to $200 per kWh to large OEMs given the soft demand from the PC industry. Note that the high end of that spectrum is where the Panasonic NCR18650B sits at that time which is the closest cousin to Tesla's cells available for retail purchase. Therefore, it is reasonable to assume that at very high volume, Tesla is paying less than $200/kWh for their cells and that the likes of Lux, Navigant, and others were just completely wrong in their price projections when it comes to Tesla's cells. They may have it right for other cells for other manufacturers.
Overall, the math just about works out. In 2012, before Tesla was shipping in significant volume, the various financial analysts "in the know" were guessing that Tesla's 85kWh battery pack costs Tesla somewhere around $22,500. That goes with the 1/4 the price of the car comment. Then Tesla hit a volume target and Musk noted that they achieved a volume where they hit a lower price for the cells. I believe that is when the cell pricing went below $200/kWh. At $195/kWh for the cells, we're talking $16,575 for the 85kWh battery pack. Add back in $35/kWh for the sheet structure including cooling, battery enclosure, and sheet/battery assembly, we're talking $20,000 for the 85kWh battery pack now.
The Gigafactory should improve cell pricing costs down to the $150/kWh range. Hopefully that drops the cost to Telsa by another $4,000, which brings the 85 kWh pack price down to around $15,000. For the Model 3, looking at 55 kWh of battery, we're looking at about ~$170/kWh for the whole battery which means $9,500 or so (cost to Tesla). Let's say they can do the drive unit at that point (BMS, motor, drive reduction gearing, 3 phase inverter) for $6,000 cost. That's $15,500 for the drive unit and the battery. That leaves around $18,000 for the rest of the Model 3.