Boatguy
Active Member
Yes! Old saying in marketing that "your current customers are your best customers". Somehow they know that because they keep renewing the referrals program, but then they ignore it and do a lot of silly stuff while ignoring the basics.This is the point though. Tesla owners are Tesla's sales force. By giving owners features they actually want and request, they make us more excited to tell others about the car. And by having the features people actually want, you help draw in a potential owner that is making a decision by what features are available. Tesla needs include the good features everyone else has, as well as the features that set them apart.
Playlists have been around for maybe 30yrs, but Tesla can't figure out how to implement them.
It's just not a professionally run company and they need to figure out how to become one or they're going to be run over when the big guys show up in 3-4yrs. The first mover advantage is not really a big advantage; particularly when they decide to spread themselves so thin across so many areas. Elon needs his "Next" experience to become Steve Jobs. Unfortunately, Tesla might be his "Next".