For Shell (and any other oil company) this is a deceptive act of desperation.
Shell knows that BEVs will kill the gas stations and that Shell's death will be collateral damage.
So they latch on to the pathetic hydrogen technology, because that still requires the car owner to go to a gas station for the fuel, offering a continued business case for the soon to be obsolete oil industry.
The talk about reducing CO2 emissions is nothing but a red herring, it is all about keeping people as customers at gas stations that Shell can supply.