How much would it cost for Tesla to create a little bracket for the instrument cluster to sit in, be plugged to the dash and then connect to the adjacent computer? They created a lovely integrated one that's still contemporary, debuted it in 2012.
Let's say such an add-on unit would cost $200 to make. And I do doubt it would be that much, especially when making 100,000 of them over a few year.
Now, how much would buyers need to pay extra to get the $200 screen? Let's, very conservatively, say $1,000.
You're now the average $100K car buyer. Do you get the extra screen or not? Assume they cannot be had aftermarket and you don't know if they'll be expected on used car 3 years from now. Apart from the added utility, you can get access to more info without changing view settings.
I bet such an option screen would bring in dozens of million of profit in itself. Merely considering to remove such a cheap items for the sake of "we intend to have Level 5 some day, nothing to look at, maybe not even a steering wheel to stick it behind", while so many drivers and buyers still prefer to have it, is saying no to money and needlessly jeopardizing the health of the brand as a whole. I could add a few double facepalm images for dramatic effect, but some of you will get the point without it. 100,000 readers what the facepalm pictures, I'll add them. For 5x my cost. That fair? I'm a customer satisfaction professional, which makes Tesla all the more interesting to follow. Curious decisions to say the least. A deity gets away with that, but a stable company that is no longer production limited, can they?
Let's say such an add-on unit would cost $200 to make. And I do doubt it would be that much, especially when making 100,000 of them over a few year.
Now, how much would buyers need to pay extra to get the $200 screen? Let's, very conservatively, say $1,000.
You're now the average $100K car buyer. Do you get the extra screen or not? Assume they cannot be had aftermarket and you don't know if they'll be expected on used car 3 years from now. Apart from the added utility, you can get access to more info without changing view settings.
I bet such an option screen would bring in dozens of million of profit in itself. Merely considering to remove such a cheap items for the sake of "we intend to have Level 5 some day, nothing to look at, maybe not even a steering wheel to stick it behind", while so many drivers and buyers still prefer to have it, is saying no to money and needlessly jeopardizing the health of the brand as a whole. I could add a few double facepalm images for dramatic effect, but some of you will get the point without it. 100,000 readers what the facepalm pictures, I'll add them. For 5x my cost. That fair? I'm a customer satisfaction professional, which makes Tesla all the more interesting to follow. Curious decisions to say the least. A deity gets away with that, but a stable company that is no longer production limited, can they?