Morgan Stanley temporarily
upped their price target to $77 while needing more time for a full analysis.
@mulder1231: This 13May2013 Morgan Stanley "realistic" target increase to $77 should set off the remaining analysts, some of whom, incredibly, have not revised upward their pre Dec 2012 before Tesla reached the 400 car/week milestone.
I especially liked its short-igniting summary: "The Tesla debate has moved on from questions of viability to measuring the success and sustainable competitive advantage of [Tesla], triggering a dramatic compression of the implied risk premium."
My theory on next few days:
Factor 1: Analysts are influenced by factors having nothing to do with actual outlook of a company--in particular, continually balancing fearing loss of reputation between being too bearish vs. too bullish. Given the Thurs and Fri post-1Q2013 rally, I think now bearish analysts like Deutsche Bank and Pacific Crest will pass the tipping point into being more worried about missing the boat--especially as they're looking pretty clueless with targets about half Friday's price, and raise them near Morgan Stanley's new $77/shr target--which itself has potential for further raises given the note's odd "target under review" title.
Factor 2: Big rise from 55.79 Wed 08May2013, pre 1Q2013 results, to 76.76 close Friday 10May2013 can be explained solely by massive market realization Tesla is for real, and the Consumer Reports 99/100 test, without invoking short covering--despite the media's general crediting the rise to this. I think it's plausible roughly equal numbers of shorts saw the light and covered, as new shorts entered, thinking now it's REALLY overvalued.
Factor 3: Latest short interest figures are 37.3% 30Apr2013, when TSLA had run up to 53.99. This was a decrease of 10% from 42.1% 15Apr2013, but not a massive covering. It seems plausible that most shorts were frozen in disbelief at the 1Q2013 spike, not convinced their bear case is dead, and still holding on, and have been joined by new shorts at the post 1Q2013 highs. This doesn't imply anything about short interest as of Fri 10May2013, but given this in-denial factor, I think it's plausible short interest as of Friday is almost the same as 30Apr2013.
Factor 4: I suspect some analysts delayed updating targets Thursday, the day after 1Q2013 results, to allow clients with large short positions to cover. Unethical but plausible. But they probably won't wait more than 3 days after Thursday, given margin calls coming and mounting threat to reputations from targets wildly below market. More target raises should set off further short covering.
Therefore as we get a piling in by analysts to $77-plus targets, this fairly strong floor will slowly destroy short hopes of a pullback--suggesting the real short squeeze is yet to come.