TheTalkingMule
Distributed Energy Enthusiast
OK, so I have now spent (wasted?) a fair amount of time following SolarCity. So here's my current assessment for what it's worth. This is not investment advice.
I think SolarCity is throwing business models at the wall and seeing what sticks. I don't think they've found a sustainable business model yet, but they seem to have tried dozens of business models already. I think they're trying "agile development" on business models. This might actually work; if they can iterate business models faster than their competitors, they might stumble across the best business model first. On the other hand, they might not.
If you think this is the case then you haven't done enough time following SCTY. The PPA model is the logical way to integrate a new type of energy provider into the equation, the market has just not absorbed it yet. Purchasing outright is perfectly fine, but I still don't see the wider population wanting to handle the in's and out's of power generation. Keep in mind we're still working primarily with early adopters here, people like me WANT to be involved in this every day. I believe most folks do not.
Keep an eye on sales cost and when it starts to drift back toward $.50/W with a clear believable plan for $.25/W......BUY!