Actually, rather amazingly this has been surveyed, and the results are shocking:
People despise U.S. dealerships for very good reasons:
Code:
percentage | demographics | car dealership experience
------------------------------------------------------------------------------------------------------------
87% | of all age groups | dislike “something” about the process of shopping at auto dealerships
61% | of all age groups | hate the auto shopping experience
52% | of all age groups | feel anxious or uncomfortable at auto dealerships
50% | of men | felt pressured by a dealership salesperson
62% | of Millennial women | felt pressured by a dealership salesperson
33% | of women | report being spoken to disrespectfully at dealerships
37% | of Millennial women | report being spoken to disrespectfully at dealerships
56% | of all age groups | would rather clean their homes than negotiate with a car dealership salesperson
34% | of 18-to-24-year-olds | would rather wait in line at the DMV than negotiate with a car dealership salesperson
24% | of the 35–44 demographic | would prefer to get a root canal than negotiate with a car dealership salesperson
What do car buyers want instead?
percentage | demographics | new car purchase wish-list
------------------------------------------------------------------------------------------------------------
54% | of all age groups | would love to buy or sell a car without leaving home
42% | of all age groups | would feel comfortable buying a car online without a test drive if incentives were included
Source: Reddit.
Very funny comparisons. Imagine the ad opportunities.
Car Shopper: Hey, this is car I'd like to buy.
Car Salesman: Super! We just need you to submit to root canal first, then you can drive away with your new car.
Car Shopper: A root canal, are you serious?
Car Salesman: Ha, ha, just kidding. We just need to back the office and I run a few things by my manager, and...
Car Shopper: No, I think I'd prefer the root canal instead. What do you think, hun?
Shopper Spouse: Yeah, if they're serious. I could totally go for the root canal.
Car Salesperson: Hmm, I think I could make that work. Let me just go chat with my manager.
Car Shopper: Ok, no, you don't have to do that. I'm fine with the root canal.
Car Salesperson: Super. So would you anesthesia with that root canal?
Shopper Spouse: Would you have to go check with your manager for that?
Car Salesperson: Yes, but not if your willing to forego the anesthesia.
Car Shopper: Ok, a root canal without anesthesia, I'm fine with that.
Shopper and Spouse leave with new car.
Shopper Spouse: Hunnie, I think we got a really good deal this time.
Shopper with huge, swollen face: Yup.