When talking about "Tesla Rep's", it would be useful to indicate which department. For example, the store personnel (and virtually all the 'sales department') seem to have very limited insight into factory details. The factory build team has somewhat more, but even they will tell you that they don't have a lot of insight until changes are 'imminent'. What I have been told by the factory build team, is that they are not sure when red production will start, but it's safer to tell people to plan on the later part of March. Bottom line - my belief is that production could start any time in March. It is interesting to note that Tesla seems to be using the new red in a number of high media profile appearances (like the Detroit Auto Show), which would indicate that they recognize the value of getting our cars into public view.