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But is it? I think it would have been a whole lot better with the Ford Focus EV.
Wow. I thought that was absolutely HORRIBLE and clearly Ford does not want to sell a lot of EVs. This ad is squarely aimed at the self-righteous, holier-than-thou eco-weenie, and if that's the sliver of the market Ford is aiming for, good for them but they'll be forever limited in the number of EVs they sell. I've always contended that if EVs are ever going to be mainstream, the manufacturers have got to start marketing outside of this crowd that by and large is already convinced. At least Cadillac took a shot at that. Even Tesla recognizes that they have to build "the best car that just happens to be electric" for this to happen.
I thought it was fantastic a) as parody, b) as demonstrating a commitment to appealing to a diverse audience, and c) by implication, drawing a line under the fact that Cadillacs are normally thought of as cars driven by old white guys.
I'm unclear how you get "diverse" out of that.
The African American woman who was the central focus of the ad.
So the cars have to actually be brought to a dealer to fix a software issue. What a strange concept, and how inconvenient for the owners.
Starting with the 2015 model year (released in the second half of 2014), all Cadillacs will have On*Star 4G LTE connectivity, which will enable to the car to download software updates like the Model S and avoid inconvenient trips to the dealership.So the cars have to actually be brought to a dealer to fix a software issue. What a strange concept, and how inconvenient for the owners.
http://www.motorauthority.com/news/...ecalled-for-faulty-stability-control-software
81 ELRs sold in March 2014. Total of 186 since inception.
So this month it outsold the Fiat 500e, Honda Fit EV, Honda Accord Plug-in Hybrid, Mitsubishi i-MiEV, Chevy Spark EV, Porsche PanameraS-E, and Toyota Rav4 EV.