Surprisingly, Most Tesla Model S and X Owners Haven't Opted For Model 3 I’m afraid Tesla is about to learn something that most legacy automobile manufacturers have had to learn the hard way. Lots of initial interest, pre-orders, reservations, etc, frequently do not translate into actual orders and sales. Especially with EV’s. This is still a niche market. It’s unlikely there is anywhere near 400,000 a year actual demand for the M3.