This whole project is very interesting, thanks for doing it Rick!
To those sceptical and pointing out that it would be best to dampen around the wheel wells please remember that the tire is directly attached to the wheel which in turn is directly attached to the mounting pad with tight lug nuts. The mouting pad is attached to the suspension which in turn is connected to the steering column... and so on. So my point is the wheel is not free floating in the wheel well - there is a direct mechanical linkage between the rubber of the wheel to the inside of the car and there is of course some dampening at various points, such as rubber in the steering joints for example, but no matter how well you insulate the wheel well sound will resonate through these links to the interior of the car and eventually your eardrum.
Also, all those scientific papers may be of more value than us lay-person's opinions