BertL
Active Member
It makes a lot of sense to me from two Tesla perspectives:
- Tesla productivity: Tesla's modus operandi is to typically update firmware for vehicles that come in for service. Customers also go to SCs with questions, some owners requesting the latest and greatest, or where perhaps the latest update may resolve some problem or provide a recent refinement. Automating the trigger for a firmware update to vehicles that may need it, saves Tesla time and money not requiring a physical employee to put the VIN in line for consideration by the Mothership.
- Goodwill: OTOH, if an owner shows up to say a weekend get-together at a Tesla store, a mall surrounding that store, or even a Tesla SpC, and then comes back to their Tesla noticing they have an update available, most will see it as a little gift of sorts that was provided to them out-of-the-blue, or at least confirmation that Tesla is proactively taking care of them with yet another update where most owners will consider it a goodwill gesture that reinforces why they bought their Tesla (even if what it does, provides nothing of significance from the owner's POV).
There is likely little cost for Tesla having an additional geofenced location (as the determination you've entered is done in the vehicle), once they put the capability in for their own productivity improvements, but there is lots of possible upside. E.g. as someone else suggested a while back, there may be another future benefit for Tesla having this in place at SpC when Tesla starts having vehicles show up that don't have free-for-life charging -- it all depends on Tesla's ultimate design and roll-out, but certainly presents more possibilities having it in place.
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