Tesla Store Demographics: More Like Ferrari than Audi
Some interesting data:
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From the article:
44% of the visitors to Tesla stores have a household income level greater than $150,000. Of the auto manufacturers that we looked at, only Ferrari had a higher percentage of visitors at this income level, and only by 1.5%. Tesla’s most obvious competitors — Audi, Mercedes and BMW — were all significantly lower at around 30%.
Time to survey visitors leaving Tesla stores and see what % are mad/frustrated because the promised $35K Model 3 is not out yet!