No I am sorry I don't get this. We are ordering a car (P85D in my case) that is revolutionary in virtually every aspect and you worry about a heated steering wheel option? Before I read this I never even realised that you could get this feature on a car.
I appreciate a lot of you are veteran Model S owners and the magic may have worn off a bit so these things become important.
1) The magic doesn't wear off--at least it hasn't for me yet--but cold hands do remind you every time that the steering wheel doesn't heat. Yes, it's not a showstopper, but it does impact range because if you had a heated steering wheel, you'd hardly ever need to run the cabin heater.
2) People look at the sticker price and compare the Model S with other cars that have the same sticker price when they really should be comparing it with cars that have a much lower sticker price because of the battery cost included in the car.
3) ICE cars haven't changed substantially in 100 years, so the only innovations that can be done are items such as heated steering wheels. This means that cars at a very low price point have these features--at least optionally--and people, understandably, fail to see why a car costing 3x or 4x doesn't have them. It's perhaps not fair, but the world isn't fair.
4) With any high-tech purchase, if you can buy it, it's already obsolete. So folks who purchase just before the next innovation tend to get upset. There's no way to solve this problem other than to hold off on purchasing, but as innovations will never stop you could hold off forever and not get the enjoyment. It's basically a timing thing. Tesla can't publish a timeline because if they did they would be subject to the Osborne effect where no one would buy the current car because of waiting for the next one. You can see this very clearly in iPhone sales which drop dramatically in the two quarters before a release. Apple can survive that purchase cycle model--Tesla can't.