If you read this thread, you'll see the exact issues that any car company has making a car that will serve all customers. So far I think we have the following design requirements for the Tesla team:
1) Won't buy it unless it beats an $110K M3 0-60
2) 0-60 is a stupid metric
3) I won't buy it unless it pulls at 120 MPH
4) It must "kill" the BMW M3 or it's pointless
5) What does a $100K BMW have to do with this market segment?
6) The interior must be "luxurious" or nobody will buy it
7) The interior is fine
8) The exterior must look different
9) The exterior must look really, really different
10) I just want it to be fast, don't care what it looks like
11) $63K is too much
12) $63K is a bargain
13) I want great, performance suspension
14) I want soft suspension, I don't care about max cornering
15) I track the car
16) All I do is stomp on the throttle at stop lights.
17) Quarter mile times matter a lot
18) 130+ MPH quarter mile times are pointless in a street car
What did I miss?