I was curious about comments that "if other EVs can use superchargers, why would anyone buy a Tesla" and I wondered how true that would be.
Then I realised that I had access to state and model level 2022 VFACTS data (sorry, cannot share the data but can share deriviate info based on the stats)
So here is Tesla's market share in each state, as a proportion of all BEV sales for 2022.
Code:
28.37% TAS
30.88% NT
44.46% SA
56.64% ACT
58.05% QLD
58.08% NSW
62.03% VIC
65.00% WA
Tas, NT and SA seem to support the idea that supercharger network density equates to sales, but then WA throws that out of the water.
I thought it may be related to income levels, so I thought I'd check Tassie's top selling EVs and compare to the national average.
| % in Tas | % nationally | Difference |
Tesla Model 3 | 19.44% | 32.55% | -13.11% |
BYD Atto 3 | 11.73% | 6.32% | 5.41% |
Volvo XC40 | 10.16% | 2.94% | 7.22% |
Tesla Model Y | 8.93% | 26.09% | -17.15% |
MG ZS | 8.76% | 3.35% | 5.41% |
Hyundai Kona | 6.48% | 3.28% | 3.20% |
Polestar 2 | 5.95% | 4.56% | 1.39% |
Hyundai Ioniq 5 | 4.20% | 2.26% | 1.94% |
Nissan Leaf | 3.85% | 0.88% | 2.97% |
Hyundai Ioniq | 3.33% | 1.64% | 1.69% |
Porsche Taycan | 1.75% | 1.26% | 0.49% |
(I get that subtracting one from the other is probably not the most statistically accurate method, but it gave me a ballpark indication)
I thought we'd see the MG ZS and the Atto 3 shoot up the ranks, but the Volvo XC40 has the highest improvement, and models similar in price to the Model 3/Y such as the Polestar 2 and Ioniq 5 don't seem to be negatively affected. And even the Taycan has a higher % share in Tas than nationally.
I may need to compare it to new vehicle sales overall, but I'll have to gather those stats separately.