And then there‘s this
sort of review of Doug DeMuro’s review,
and the Model 3:
The author, Alex Roy, implies that DeMuro’s review was essentially “aw shucks clickbait” that missed the essential secret of Tesla’s impending disruption and dominance of the world automobile market. Alex Roy’s piece is writerly and insightful at points:
“One thing is certain: When the auto sector as we know it is annihilated, it will be because of the Model 3. Based on what I experienced, everything in the Model 3 will be duplicated by everyone else, except for the public relations and mythology, which no automaker outside of the hypercar circles understand.”
That last line sums up the mystique of the Tesla brand that infuses Elon’s affordable car, created by the hypercar-crushing ludicrous Models S and X. Does the author have confidence in Tesla and the Model 3?
“In an increasingly commoditized world, brand is everything. By that standard, Tesla has already won. Every Model 3 would literally have to explode on opening the door for the brand to take a hit, and even then it probably wouldn’t matter. Tesla holds too many cards—good, bad and unknown—to lose. What is “winning” and “losing” for a poker player as good as Elon Musk, who can afford to come back to the table over and over? As long as the Model 3 is halfway decent—and it's clearly far better than that—Tesla will survive.”
Lots of interesting ideas and tidbits here. And Alex Roy's other articles look interesting as well -
Alex Roy