It's going to be really interesting to see what Tesla looks like in 2019 - once the most die hard folks have gotten their orders AND full production is up at 500,000 cars per year. Will there be enough demand for a $40k-$60k car to meet these production goals?
Currently the BMW 3 series is not even manufacturing 500,000 cars per year, and USA Sales make up 100,000 - 140,000 of that. (numbers at the bottom of the page)
So we're saying that the model 3 is going to replace and surpass the BMW 3 series sales? That's a tall order, especially without tax credits.
Despite the vocal camp here that thinks they hit it out of the park, there's another just as vocal camp outside these forums that doesn't agree. More to the point, I think many can agree that BMW is the reigning King for a reason, it's a solid car that's fun to drive. It's not like the rest of the ISE world (again outside of these forums) is clamoring for a replacement. You have to convince them to make the change somehow.