Norwegian Car Dealership Owner Robert Næss thinks these price cuts from Tesla is dramatic for everyone:
(+) Tesla dumper prisene på nybiler: – Dramatisk for alle
Googly translated excerpts:
- All 512 used Tesla cars listed online on finn.no will have to come down in price too since those listed on the web is priced higher than new cars.
- And that can have consequences for competitors. There is a big risk that other car manufacturers will have to lower their prices in order to be able to compete against Tesla. Those in the same segment don't really have much choice.
- The main competitors of the Tesla Model Y are other SUVs with four-wheel drive in the NOK 500,000-700,000 price range - such as the VW ID4, Ford Mustang, Audi e-tron, Ionic5, Skoda Enyac and Volvo XC40. (Model Y now from 539.000)
- One should not rule it out, but the problem is not really just failing Tesla sales. We are entering a bad time, at the same time as they have to increase production. When fewer people buy new cars overall, it means that they have to take a
larger share of the market. I think this is permanent.
According to Næss, the car manufacturers had their best year in 2022.
Tesla has good margins, that is, they make good money per car sold.
For the other manufacturers, the picture is more variable.
- But those in the same segment do not have much choice if they manage to deliver cars, so they also have to cut back.
- No ... at the risk of talking down my own business, I think this will spread to other used cars. We at Ecocar bought cars before Christmas to avoid the impact that the new taxes in 2023 bring. This will be exciting to see.